How To Use Analytics To Build A Smarter Mobile Website
When arguing a case to make a website mobile-friendly, abundant evidence exists to present to the business owner, such as the Pew Research study that shows that 56% of US adults carry around a smartphone. However, while general statistics are useful for demonstrating the value of designing with mobile in mind, they don’t provide the guidance necessary to understand precisely how users will interact with a particular brand on their phone.
Frequently, design and development teams will be asked to redesign a dated website to be responsive. Looking at existing data would provide crucial insight into how best to present information to mobile users. Google Analytics offers a number of free features for incredibly detailed analysis of mobile activity, with the ability to easily compare to desktop activity.
If you haven’t yet installed Google Analytics, setting it up is easy. Just create a free account, and then Google will walk you through the process. You’ll need to place a tracking code in your page before you can start to collect the sort of data that we’ll review in this article.